Categories for Conversion Optimization

Develop a new customer acquisition strategy for your small online business with our comprehensive guide!

Customer Acquisition Strategy: A Q&A Guide for eCommerce

December 17, 2018 10:01 pm Published by

Customer acquisition has always been an essential element of business success, but the explosion of small business enabled by the rise of eCommerce has made it more important for more entrepreneurs than ever before. Online business and retail have completely changed how consumers think about making purchases, researching options, and returning to trusty brands. Elements of... Read this post

Shopping cart abandonment can be a serious issue for small online businesses.

Shopping Cart Abandonment: 10 Ways to Retain Customers

October 31, 2018 6:58 pm Published by

In less than two decades, eCommerce has completely redefined the shopping experience. The emergence of online shopping as a dominant trend in 21st century commerce has made it a crucial piece of our global economy. One challenge that’s remained constant across the entire development of eCommerce? Shopping cart abandonment. The nature of eCommerce means that... Read this post