Learn about the best WordPress eCommerce plugins for your website.
May 22, 2018 9:45 pm Published by

Grow your business and website with passwordless login from Swoop!

If you’ve established an online store or are looking to build one, you’re probably aware of the unique challenges associated with running an eCommerce site. Everything from accepting payments to creating an easy check-out process to displaying your merchandise in a visually appealing way needs to be done just right in order to create a successful online shop.

After all, driving customers to your online store is about more than just having amazing merchandise. Customers are expecting your online store to have a user-friendly shopping experience and great customer service, or else they won’t return.

Luckily, there are several tools you can use to improve the overall experience of your eCommerce site. If you’re currently using WordPress for your online store, keep reading as we list 5 tools that can help you amp up your online sales.

We’ll review the following WordPress eCommerce plugins: 

  1. Swoop for WordPress Customer Login
  2. Ecwid for WordPress Shopping Carts
  3. Divvit for eCommerce Analytics
  4. Cataloggi for eCommerce Inventory
  5. OptiMonk for Onsite Retargetting

With these tools, you can improve your sales and create a visually appealing online store.

Before we get started, check out Swoop’s comprehensive list of free WordPress plugins for every type of online business!

Now, let’s dive into our first recommended plugin.

1. Swoop — WordPress eCommerce Plugin for Customer LoginSwoop is the best WordPress eCommerce plugin for customer login.

Overview of WordPress Plugin

Swoop is a WordPress eCommerce plugin that makes it easy for your customers to create and log into their accounts by eliminating the need for a password. At Swoop, we believe that passwords are obsolete. Passwords are not only frustrating to create and manage but also extremely insecure.

Think about it: we’ve all disregarded password security best practices in favor of easier credentials like “password123” just to get the account creation process over with. Simple passwords are much easier to crack and are likely already compromised.

With Swoop, your customers don’t have to compromise their account security in order to have an easy login process. All you need to log in with our WordPress plugin is an email address. Here’s how the process works:

  • Customers will click the instant login button, which will direct them to a pre-written email addressed from their primary email account.
  • Once, your customers hit send, Swoop will run 4 layers of security checks to verify that the message came from the customer and not a hacker.
  • After the verification process (which takes just seconds to complete), your customers will be logged into their accounts.

It’s that easy, and the same process is used by first-time customers as well!

Why This WordPress eCommerce Plugin Made Our List

For online stores, making it easy for customers to purchase items can drastically reduce shopping cart abandonment rates. Encouraging users to create an account means that all their payment and shipping information will already be on file the next time they make a purchase, saving the user valuable time.

Swoop is a login plugin that can be used by anyone with an email address, and our tool only takes three steps to complete.

With Swoop's easy-to-use WordPress eCommerce plugin for login, your customers can create an account in three steps.

WordPress Plugin Pricing

Swoop’s basic plan starts at $19.99, which will give you up to 50,000 sign ups or logins per year. If you need more robust features, contact our team for additional information on our enterprise accounts.


2. Ecwid — WordPress eCommerce Plugin for Online Shopping CartsEcwid is the best WordPress eCommerce plugin if you want to include a shopping cart on your website.

Overview of WordPress Plugin

Ecwid is a powerful shopping cart WordPress plugin that’s easy to use. Once you’ve installed Ecwid, you’ll be able to sell your products all over the world with their 40+ international payment options and translations in 45 languages.

What’s more, Ecwid integrates with major carriers like USPS, UPS, FedEx, and many more so you can automatically calculate shipping costs. When customers finalize their purchase, this eCommerce plugin will also calculate the tax rate.

In addition to selling products on your WordPress website, you’ll also be able to add your online store to your Facebook page and use Ecwid’s mobile application to accept payments in-person.

Other features you’ll have access to include:

  • Unlimited storage and automatic backups.
  • PCI-compliant payment processing.
  • Mobile-friendly design.

If you ever run into any problems, their support team is available 24 hours from Monday-Friday.

Why This WordPress eCommerce Plugin Made Our List

Ecwid made our list of top eCommerce plugins because their tool is easy to use and comes with custom options to make your online store look stunning.

Plus, you can set up your shop in minutes! Once the plugin is installed, Ecwid blends in with your existing theme to match the branding of your website.

Ecwid is a WordPress e-commerce plugin that makes creating a online shop quick and easy.

WordPress Plugin Pricing

You can get started with Ecwid for free! If you’re looking for more robust features, packages start at $15 per month.


3. Divvit — WordPress eCommerce Plugin for AnalyticsDivvit is the best WordPress eCommerce website for analytics.

Overview of WordPress Plugin

Divvit is an eCommerce analytics plugin that offers insights into your customers’ shopping behaviors and your website’s traffic. In addition to tracking information, Divvit uses the data gathered to make suggestions on how to improve the success of your online store.

With Divvit, you can compare the monthly number of orders and website traffic with the amount spent on marketing to determine your ROI. This WordPress eCommerce plugin also lets you track even more metrics, like:

  • Unique order view, which tracks how many visits it takes before a customer makes a purchase.
  • Live orders, which will show you the number of orders placed in real-time.
  • The metrics tree, which shows you how many customers dropped off at each stage of the sales funnel.

You’ll be able to customize what metrics you want to see in your Divvit dashboard, so you can focus on the data that matters most to you.

Why This WordPress eCommerce Plugin Made Our List

Divvit is unique from other analytics plugins because it focuses just on eCommerce. With more targeted insights into the progress of your online store, you’ll be able to make informed decisions about when to restock inventory, what items are most profitable, and which landing pages are most effective.

The smart tools available with Divvit provide more than data; they also provide recommendations to help improve your online store’s overall performance. 

Divvit is a WordPress e-commerce plugin that lets your track key data metrics.

WordPress Plugin Pricing

Divvit has both a free and paid version. With the free version, you’ll only be able to see data from the last 7 days. Visit the website to learn more about pricing for their premium packages.


4. Cataloggi — Best WordPress eCommerce Plugin for InventoryCataloggi is the best WordPress eCommerce plugin for product inventory.

Overview of WordPress Plugin

Catologgi is an online product catalog that lets you keep a detailed record of your merchandise. Include all the items you sell on your WordPress website along with how many items you have in stock.

With Catologgi, you’ll be able to do the following: 

  • Organize products into categories and subcategories.
  • Create a product search form.
  • Customize the way products are displayed (i.e. grid or list view)

In addition to the core catalog features, this WordPress eCommerce plugin also offers tools to help you set up your online store. You can create contact, registration, and login forms as well as accept payments via PayPal.

Adding a product with Cataloggi only takes a couple of steps. Start by listing the price of your item, choose how you’d like the product to be displayed, and write a short description. It’s that simple!

Why This WordPress eCommerce Plugin Made Our List

Catologgi is a versatile WordPress eCommerce plugin that lets you publish an online product catalog. Its responsive design means that your online store will look beautiful on mobile devices and desktops.

Moreover, Catologgi comes with unlimited storage, so add as many products as you want!

Create an online catalog with the WordPress e-commerce plugin Cataloggi.

WordPress Plugin Pricing

Cataloggi is completely free to use. You’ll have access to all their features at no cost to you.


5. OptiMonk — Best WordPress eCommerce Plugins for Onsite RetargetingOptiMonk is the best WordPress eCommerce plugin for onsite retargetting.

Overview of WordPress Plugin

One of the biggest struggles of opening an online shop is converting visitors into customers. OptiMonk, helps you grab your visitors attention by displaying tailored offers before a visitor leaves your site.

OptiMonk lets you set up popup messages based on several factors, including

  • The number of times a person visits your site. Returning visitors will get a different message that’s more attention-grabbing.
  • The time spent on a page. If visitors stay on a page for a specified number of seconds, a related offer will be displayed.
  • The value or number of items in customers’ carts. Encourage people to purchase more through discounts.

Before customers can receive your exclusive offer, ask them to enter their email address so you can build your contact list. What’s more, OptiMonk comes with easy-to-use custom features so your messages match the brand of your online store.

Why This WordPress eCommerce Plugin Made Our List

OptiMonk is on our list of top WordPress eCommerce plugins because this tool comes with enough features to meet all of your needs. With over 10 preset templates, 20 display effects, and custom options, you can create unique messages tailored to your products.

This plugin also uses Exit Intent Technology that will display a message as users are about to leave your website. 

Create custom, smart pop up windows for your store with the WordPress e-commerce plugin OptiMonk.

WordPress Plugin Pricing

Get started with OptiMonk for $29 per month. You’ll have access to all their features, the ability to create unlimited campaigns, and popup messages that will work for up to 5,000 visitors per month.


Managing your online shop all on your own can be a lot of work. With these 5 eCommerce plugins for WordPress, you’ll have a better understanding of your shop’s analytics and inventory and turn visitors into customers.

Whether you want to improve your account creation process, design a mobile-friendly shopping experience, or promote targeted offers to customers, all you have to do is get started! Download one, two, or all of our recommended plugins and see your eCommerce website’s performance improve.

For more information on how to optimize your WordPress site, check out these additional resources:

  • Best WordPress Security Plugins: 7 Solutions. Your website’s security should be a top priority. With our recommended WordPress plugins, you can protect you and your customers’ sensitive data from hackers.
  • 6 Fundamental WordPress Plugins for Blogs. Does your online shop have a blog? Check out our list of WordPress plugins for blogs. You’ll find essential tools to help you grow your users and create beautiful, optimized content.
  • Passwordless Login Questions Answered. If you’re curious how Swoop’s passwordless login technology works, get answers to your questions in our expert article. In this post, we help ease your security concerns and explain the process in more detail.
Learn more about the secure, easy-to-use, and innovative Swoop WordPress plugin.

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This post was written by Jamie L.