Why Your Website Should Utilize Passwordless Authentication
We’ve all experienced the frustration of forgetting a password to a critical account and having to go through the long process of retrieving it or creating a new one. With so many guidelines on how to create a secure password, it’s becoming extremely difficult to produce a string of characters that you can easily remember for next time.
On the other hand, accounts are crucial for online information and transactions including donations. Businesses that give users the option to create an account are more likely to receive a repeat purchase and can drastically improve their website’s user experience because users’ important data (payment and contact information) is on file.
What if there was a way to keep accounts and solve the password conundrum?
That’s where passwordless authentication comes in. With passwordless login systems, you can implement a different verification method that doesn’t require users to remember a string of characters.
Users can log in simply by scanning their finger, entering a passcode that is delivered via phone, or authorizing their accounts via email.
If you’re hesitant about implementing passwordless authentication into your website’s security protocol, we’ve got six reasons why you should explore this password alternative:
- Paswordless authentication is more secure.
- Users won’t have to create or manage another password.
- Users have a better user experience with passwordless authentication.
- Businesses and nonprofits can lower their abandonment rates.
- Passwordless authentication is cost-effective and simple to implement.
- Passwordless authentication protects you and your users.
Keep reading as we discuss the many benefits of passwordless authentication!
In recent years, there have been so many cases of stolen or hacked passwords. As a result, passwords are becoming a larger part of the problem rather than the solution to keeping users’ information safe.
Additionally, more websites require users to create an account, which means users have to juggle multiple passwords and remember which ones go to each account. As a result, users who want to remember their accounts usually choose a password they’re comfortable with (say their birthday) or credentials they’ve used for other accounts.
These similar passwords lead to even more unsafe accounts because if hackers get access to one, they can obtain access to many, leading to a “domino effect” that puts all of the user’s information at risk.
All of these challenges can be better avoided with passwordless authentication.
For starters, there are three different types of passwordless authentication:
- Email Verification — When the user pushes the login button, they’ll be directed to a pre-written email that will authenticate their account. Every email has an individual token attached to it that lets the sever link the request to the user and grant them access.
- Social Media Sign-In — Offer users the ability to log in via their existing Facebook, Twitter, or other social media account credentials. This reduces the passwords that your new users will need to create and remember, and it builds on the security measures built into the social media’s login system.
- Fingerprint Scanning — Many smart phones have fingerprint scanning, and your website can use the same technology for your passwordless authentication. Users just need to press their thumbs on the fingerprint scanner to gain access.
For more in-depth information on these passwordless authentication methods, check out Swoop’s guide to password alternatives.
Hackers will have more difficulty gaining access to your users’ fingerprints, phones, or email accounts. Therefore, their accounts will be more secure than with traditional password protection.
In summary, passwordless authentication adds another verification step that proves users are who they say they are. Plus, these methods are less likely to get hacked by fraudsters.
Let’s face it: the most troublesome part of creating an account is thinking of a password and remembering it for the future. Why would your organization want to put that frustration on your users?
Give users a simple way to access your website that doesn’t involve memorizing a long list of unrelated characters; it’s a great way to encourage your users to stay active on your website because the login process is quick and simple.
Nowadays, people have to juggle 20+ different passwords and remember which passwords go to which accounts.
Of course, there are tools and tricks people can use to keep track of passwords, but they don’t solve all the challenges users might face.
Tools that manage passwords, for instance, are great for users looking to store all their credentials in one place. Some of these tools can also generate new passwords for users and automatically fill out the login information when you land on the sign-in page.
The challenge is that users have to implement these tools themselves and can only be used on devices where it’s installed, say a computer. For example, if a user decides to give to an organization via their phone, they’ll either have to remember their password or access their management account via the internet—another step in the process users are less likely to take.
Additionally, there is always the fear that if someone hacks your password management account, that person will have access to every account you have on file.
With passwordless login, users won’t have to worry about creating a difficult password that they can’t remember or having all of their sensitive information compromised.
In summary, when users don’t have to remember a password, the login experience will be more enjoyable, which will make users more willing to use your website’s products and services.
From email verification to social media sign-in to fingerprint scanning, these methods offer users a seamless process because there is no memorization needed. Plus, the process can be shortened down to a few simple steps like the email verification process for this online transaction shown below:
As you can see, it only takes a couple of steps for someone to access their account and purchase an item on an e-commerce site.
Of course, if users are logging in for the first time, they’ll have to fill out a form with their contact and payment information.
After the initial purchase, however, users will be able to buy items using the steps above without a hitch in the process!
Additionally, passwordless authentication can alleviate some of the other time-consuming challenges associated with passwords:
- Users won’t have to go through the steps to reset their password every time they forget it.
- Users don’t need to use a specific device to access their account. Password authentication works on websites and mobile applications.
Many organizations believe that the process will be difficult for their users to get accustomed to, but the truth is that the password authentication process is easy to grasp. Plus, you can use videos, photographs, or other visuals to demonstrate how it works.
Moreover, using an email or social media sign-in system is something that all your users will have access to. Since both of these methods implement tools most people are familiar with (email and social media platforms), the authentication process is something that is easily accessible and simple to understand.
In summary, businesses and nonprofits can make the login process more convenient using a passwordless authentication system.
As a business professional, you’re probably aware of the challenges associated with users leaving shopping carts and donation forms before finalizing their transaction, also known as shopping cart (or donor) abandonment. In a recent study, 60% of donors left donation forms midway through the process sometimes with the intention of returning but many rarely did.
There are many factors that can contribute to high abandonment rates, such as:
- Long forms with too many fields.
- Complicated steps.
- The requirement to create an account.
A lot of these factors have to do with time; users don’t want to spend time filling out fields of information, trying to understand complex instructions, or thinking up a secure password and username for their account.
Think about it this way: nonprofit event attendees will be much more motivated to give at your fundraiser if the process is quick and easy. And just as stores are carefully organized for the customer, so too should your shopping cart experience!
Passwordless authentication can help save time, especially if your users are accessing your website’s products and servies for the second, third, or fourth time.
As we mentioned earlier, an account saves users from the hassle of entering contact and payment information over and over again.
Coupled with a system where users don’t have to enter a password every time they want to access their accounts, you can fully optimize your website to keep users from abandoning your forms.
In summary, shopping cart and donor abandonment is a real concern that for-profit and nonprofit organizations face. Passwordless authentication can help reduce the number of users leaving by making the process more convenient.
One of the most common misconceptions about passwordless authentication is that it’s expensive and not a viable option. That couldn’t be further from the truth! In fact, now has never been a better time for companies to explore passwordless options.
As you begin your search, you’ll find many low-cost providers for your business or nonprofit. It’s important for you to find a provider that fits the budget but also provides a high-quality product.
Swoop is a fantastic example of a superb passwordless login system that’s within reach. We offer a basic plan for free that for-profit and nonprofit organizations can use to create a secure email verification system.
To help you select the best tool for your needs, here are few characteristics to look for when picking a software vendor with passwordless authentication:
- PCI-compliance. If you’re not familiar with PCI-compliance, it is a set of rules and standards that every payment processing software provider should follow. Created by the Payment Card Industry, these strict standards help ensure that you and your users’ information stays protected.
- Mobile-friendly options. It’s important to choose a passwordless authentication provider that offers a solution that can be used on multiple devices. For instance, Swoop’s instant buttons can be incorporated into websites, emails, and mobile applications.
- Responsive customer support. No matter how much you pay for a tool or how well it works, every business will encounter some bumps along the road. With a talented and responsive customer support team, you can have these challenges resolved in no time.
Working with a top-notch provider will also make the implementation process much smoother. For instance, working with a provider with great customer support means that they can guide you through setting up your passwordless login system and might even provide workshops on how to use the tool.
In summary, with inexpensive tools available, passwordless authentication is something organizations of all types can easily implement and start using.
Since you stores information on your users’ accounts, payment information, and much more, your user database is much more vulnerable to a data breach. When a data breach occurs, no amount of password protection will keep your users’ accounts protected.
Cybercriminals can gain access to your user database by cracking the key to your encrypted information much like they would crack a password. Additionally, they can gain access by entering an internal account with high-level permissions.
Since many accounts don’t use secure credentials, this process is a lot easier for hackers than you might think. Just check out this article to see why security experts don’t recommend using passwords.
That’s why it’s not only important for your users to have passwordless authentication but also your employees.
You can implement passwordless login systems into your internal accounts so that employees don’t have to deal with the hassle of creating and memorizing a complex password.
By protecting your accounts on both fronts—internally for employees and externally for users—you’ll have a much stronger infrastructure.
In summary, passwordless authentication not only protects your users but also your organization. By implementing more security internally, you can better protect sensitive information from unauthorized users.
Now that we’ve covered all the reasons why you should consider passwordless authentication, hopefully, you’ve come to the conclusion that it’s right for your organization.
These password alternatives offer users a much better login experience and won’t bust your budget.
If you’re interested in learning more about passwordless authentication and other online giving solutions, check out these additional resources:
- Questions about Passwordless Login Systems: Now that you know all the benefits of password alternatives, you’re probably brimming with questions. Check out this article to learn the answers to 4 common questions about passwordless login systems.
- Guide to Online Giving Software: Interested in learning more about new advancements in online donation tools? This guide will take you through the ins and outs of online giving software to help your nonprofit raise more money.
- Free Nonprofit Software: If your nonprofit is looking for other inexpensive tools, check out our list of nonprofit software to get started.
This post was written by Jamie L.