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Snowball Fundraising: Our Testing Grounds

We haven’t been building technology in a vacuum or in some research laboratory.  We have been doing it in the real world with live customers.   One of the early solutions that we created worked really well in the nonprofit giving industry. We created a donation pad that could be inserted in marketing emails.  Registered users could make a donation with a simple two-clicks from an email.  We called this our EasyGive technology and it was a big hit with donors and fun for us to see how people’s generosity was unlocked when you make it easy.   

We then realized that our technology could extend to text messaging SMS and we created a Text to give technology that nonprofits loved.

We then realized that QR codes could be used to spark generosity.  They could be included in paper marketing campaigns taht nonprofits love to do as well as put on T shirts for live events.